Startups

Tobias Lütke and Shopify: Powering Independent Commerce

Reyansh Oswal

27 Jan 2026 — 1 min read

Tobias Lütke did not start Shopify to build a tech giant. He simply wanted a better way to sell snowboards online. When existing tools failed him, he decided to build his own solution. That solution became Shopify.

Shopify was created with one clear mission: make entrepreneurship accessible. Instead of competing with merchants, Shopify empowered them. Anyone could set up an online store, manage payments, handle logistics, and scale globally without technical expertise.

Tobias focused heavily on product quality and developer culture. Shopify invested in infrastructure, reliability, and tools that allowed businesses to grow without outgrowing the platform. This long-term thinking helped Shopify become the backbone of millions of independent brands.

Rather than chasing trends, Shopify doubled down on merchant success. From payments to analytics to integrations, every feature was designed to remove friction for small businesses.

Tobias Lütke proved that building quietly, thinking long term, and empowering others can create an ecosystem stronger than any single brand.

LuwakTech’s sharp insights and inspiring startup stories ignite passion, spark ideas, and empower the upcoming bunch of entrepreneurs to chase their dreams.

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James Dyson & Dyson – Engineering Persistence

Ingvar Kamprad & IKEA – Frugality as Strategy

Logan Paul, KSI & PRIME: Turning Influence into a Consumer Brand

Evan Spiegel and Snapchat: Reinventing Social Media for Gen Z