Puch AI – India’s Sovereign, Multilingual AI Revolution

Puch AI is India’s first truly sovereign AI assistant, built by an Indian startup to break language barriers, empower regional users, and deliver smarter, self-hosted AI services via WhatsApp and voice calls.

What is Puch AI?
Launched in June 2025 by Siddharth Bhatia (National University of Singapore) and Arjit Jain (IIT Bombay), Puch AI is India’s homegrown multilingual AI assistant and platform. It is designed for “Bharat”—not just metro cities—offering natural conversation and AI-powered tools in 22 Indic languages, including Hindi, Marathi, Tamil, and more.

Launch & Growth
Puch AI’s vision is to make cutting-edge AI accessible to every Indian, regardless of region, education, or language. As of September 2025, it powers nearly 1 million monthly users—over 60% are first-time AI adopters, particularly in small towns and rural areas using their own language and voice notes on WhatsApp.

How is Puch AI Different?

• India-first, Regional Focus: Rather than just translate English AI, Puch AI actually understands culture, slang, and context, offering relevant and respectful answers.
• Accessible Entry Points: Use WhatsApp (number 9090909090) or make direct calls—no need for apps, developer tools, or APIs, which removes friction for non-tech users.
• Celebrity AI Voices: When calling, users are greeted by AI-generated voices of Indian icons—from PM Modi and Amitabh Bachchan to sports and film stars.
• Self-hosted & Open Source: Unlike foreign models that rely on external APIs or cloud, Puch AI runs fully on Indian infrastructure, making it private, self-reliant, and a “sovereign” technology.
• Better Video Generation & Language Support: Founders claim it beats Grok (xAI) for video generation and Meta AI for multilingual support.
• Fun & Utility: Beyond answering queries, Puch AI generates images/videos, plays games, and offers factual verification—perfect for local content creators and everyday information needs.

How Is It Built?

• Indian Team & Tech: Founded by IIT and NUS alumni. The platform is optimized for Indian infrastructure, focused on language accuracy, cultural nuance, and compliance with Indian values.
• Community-Driven: Puch AI offers remote internships and invites feedback for rapid development, inviting users—students, professionals, creators—to help shape India’s AI journey.

Mission & Vision
The startup uses “India’s most expensive mobile number” (9090909090) as its conversational hub, symbolizing its commitment to giving India its own AI gateway—just as Jio democratized internet, UPI revolutionized payments, and Quick Commerce transformed shopping. It’s positioned against global giants for the next big leap: mass AI adoption for a billion+ Indians.

Useful Links & Resources

• Official Website: https://puch.ai
• Social: Puch AI on X (Twitter)
• About Puch AI: https://puch.ai/about
• Remote Internship: Economic Times
• YouTube: 1 Million Indians Using Puch AI

Puch AI is redefining the tech landscape by making AI accessible, contextual, and relevant for India’s unique diversity—an ambitious step toward true digital sovereignty and mass AI empowerment.

At Luwak, we help businesses harness the power of AI agents by integrating platforms like ChatGPT, Gemini, Grok, and other conversational AI tools into real-world products.
We design and deploy custom AI workflows, virtual assistants, and domain-specific agents to streamline operations and improve customer engagement.
Our expertise covers multi-agent orchestration, API integrations, and embedding AI into apps and enterprise systems for seamless adoption.
By combining existing AI platforms with our engineering, we deliver scalable, secure, and business-ready AI solutions that drive measurable impact.

👉 Contact us at connect@luwaktech.com or visit luwaktech.com.