Peyush Bansal and Lenskart: Changing How India Sees the World
In a country where buying spectacles often meant long queues, limited designs, and high prices, Peyush Bansal saw a massive opportunity. After working at Microsoft in the US, he returned to India with a clear belief. Vision care could be affordable, stylish, and accessible.
In 2010, Peyush founded Lenskart with the aim of bringing eyewear online. At first, people were skeptical. Buying glasses without trying them felt risky. Instead of ignoring this concern, Peyush leaned into it. Lenskart introduced home eye checkups, free trials, and a strong offline presence to build trust.
The company focused heavily on technology and data. From AI powered face mapping to personalised recommendations, Lenskart blended tech with retail seamlessly. This omnichannel approach allowed customers to move easily between online and physical stores, improving convenience and confidence.
Challenges were constant. Supply chains, customer trust, and scaling offline stores required heavy execution. But Peyush stayed focused on customer experience and affordability. By controlling manufacturing and reducing middlemen, Lenskart delivered quality eyewear at competitive prices.
Over time, Lenskart expanded globally and became one of India’s most successful consumer tech brands. Peyush also emerged as a voice for startups, inspiring young entrepreneurs through his clarity, honesty, and leadership.
Peyush Bansal’s journey shows that great businesses are built by solving everyday problems. By rethinking something as basic as spectacles, Lenskart didn’t just sell eyewear. It helped millions of people see better, live better, and choose smarter.
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