Startups

Jeff Bezos and Amazon: Obsession with the Long Term

Reyansh Oswal

08 Jan 2026 — 1 min read

In the mid 1990s, the internet was still a mystery to most people. While many ignored it, Jeff Bezos saw something extraordinary. He noticed that internet usage was growing rapidly and believed it could change how people buy everything. That belief led him to quit a secure job and start Amazon from his garage.

Amazon began as a simple online bookstore. The idea sounded risky. Why would people buy books without seeing them? Why trust a website with payments? But Jeff focused on one powerful principle. Customer obsession. Amazon prioritised low prices, wide selection, and fast delivery, even when it meant losing money.

The early years were brutal. Amazon faced heavy losses, skepticism from investors, and intense competition. Yet Jeff remained patient. He believed in long term thinking over short term profits. Slowly, Amazon expanded into electronics, fashion, cloud computing, and entertainment.

A turning point came with Amazon Web Services. What started as an internal tool became one of the most profitable cloud platforms in the world. It showed Jeff’s ability to think beyond retail and build scalable systems.

Jeff Bezos was known for demanding high standards and embracing experimentation. Many ideas failed, but the few that worked changed industries. Amazon did not just sell products. It reshaped e commerce, logistics, and technology infrastructure.

Jeff Bezos’ journey proves that greatness is built through patience, bold vision, and relentless execution. By thinking years ahead of the world, he turned a garage startup into one of the most powerful companies in history.

LuwakTech’s sharp insights and inspiring startup stories ignite passion, spark ideas, and empower the upcoming bunch of entrepreneurs to chase their dreams.

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