Startups

Aman Gupta and boAt: Building a Brand India Loves

Reyansh Oswal

20 Jan 2026 — 1 min read

Before boAt, consumer electronics in India were either expensive global brands or low quality local options. Aman Gupta saw a gap no one was seriously addressing. Indians wanted stylish, affordable, and durable audio products that matched their lifestyle. That insight became the foundation of boAt.

Founded in 2016, boAt did not try to compete on technology alone. Instead, it focused on branding, storytelling, and deep understanding of Indian consumers. Aman positioned boAt as a youth driven lifestyle brand, not just an electronics company. Bright designs, bold marketing, and relatable pricing made boAt instantly recognizable.

One of boAt’s biggest strengths was its community approach. Collaborations with athletes, musicians, and influencers helped the brand connect emotionally with young India. Products like earphones, headphones, and smartwatches became everyday essentials rather than luxury items.

Execution was key. boAt mastered supply chain efficiency, online distribution, and quick product launches. By listening closely to customer feedback, the company kept improving design and durability while maintaining affordability. This helped boAt dominate India’s wearables and audio market in record time.

Aman Gupta’s journey shows that great brands are built by understanding people, not just products. boAt proved that Indian startups can create global quality brands by blending design, marketing, and consumer insight.

Today, boAt stands as a symbol of new age Indian entrepreneurship, loud, confident, and proudly local.

LuwakTech’s sharp insights and inspiring startup stories ignite passion, spark ideas, and empower the upcoming bunch of entrepreneurs to chase their dreams.

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